Question: Can “Duplicate without user-selected canonical” issue decrease the “Landing page experience” rating and as result can it cause higher Google ads costs?Īny suggestions/ideas appreciated, thanks. Some members of our team think lower “Landing page experience” increases the Google Ads costs, which I personally don't believe, but I want to double check. 6/10) and “Landing page experience” is very different (Above average vs. Yet Google Ads “Quality score” is different (10/10 vs. So the content is mostly identical, ads are identical, target URLs differ only in domain. We create the same ad in Google Ads for 2 domains. Naturally this si reflected in ""Duplicate without user-selected canonical”. There are many good quality pages, but again they are the same over all domains.Ĭurrently we don’t use canonicals, instead we use rel="alternate" hreflang="x-default": All sites have nearly the same content & structure, only minor text (some headings and phone numbers due to different countries are different). We run several websites (etc.) all in French language. Hello, we are facing some issues on our project and we would like to get some advice. Using this strategy, when all match types could be matched to a query, the most restrictive type wins, your ad-rank will be higher, and as a result, your chances to win a higher position (in the auction) are higher. Now, once you accrue data, you can pause the match types which are not proving worth for you and optimize the rest of the keywords.īid higher on_ exact_, lower on phrase and the lowest on broad. Launch different match type keywords in different ad groups OR different campaigns and then add embedded negative match type keywords to streamline the traffic. Launch different match type keywords within a single ad group and go with the ones, which gives you better results.Ģ. Generally the advertisers tend to follow different strategies and stick with the one, which gives them higher Conversions, high Return on Investment (ROI) etc.ġ. Just remember the keyword with the highest AdRank enters the general auction for placement. If same keywords are used in different match types then they are not considered as duplicate keywords. What's the real story here? Was this support rep not seeing the big picture? I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. So obviously if there is an effect it seems it may be minimal. However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. " duplicate keywords will impact on quality score. your all keywords will compete with each other" However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) So it would make sense to have a higher max bid on the exact match then phrase or broad batch. I've found that the exact match keyword has the highest conversion rate in almost all circumstances. If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product
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